Don’t throw those old marketing documents away just yet.
No, your old marketing docs are not necessarily useless for digital marketing. However, they may need to be revised to make them effective in the current digital marketing landscape.
Digital marketing isn’t about intuition, it’s about data
One of the key differences between traditional and digital marketing is the use of data. Traditional marketing traditionally relies on intuition and market research to make decisions and guide campaigns. Digital marketing, on the other hand, is data-driven and relies heavily on analytics to inform decisions and measure success. As such, old marketing documents may need to be updated to include data-driven strategies and tactics. This can include A/B testing, customer segmentation, and tracking of key performance indicators (KPIs).
Another difference between traditional and digital marketing is the focus on automation. Automation can be used to streamline marketing processes, from customer segmentation to campaign deployment and tracking. Old marketing documents may need to be revised to include automation strategies, such as automated email campaigns or automated retargeting.
Legacy marketing material has some value, but it will need modifying
The use of social media is an important component of digital marketing, and old marketing documents may need to be updated to include social media strategies. This can include the use of social media influencers, the development of content calendars, and the use of paid social media advertising.
Finally, old marketing documents may need to be updated to include mobile marketing strategies. Mobile marketing is becoming increasingly important, as more people are using their phones to access the internet. As such, old marketing documents may need to be revised to include mobile-friendly content, mobile-specific promotions, and mobile-specific tracking.
The conclusion – don’t scrap your old documents – reinvent them!
In conclusion, your old marketing documents may need to be revised to be effective in the current digital marketing landscape. This can include the use of data-driven strategies, automation, and social media, as well as mobile-specific tactics. By updating your old marketing documents in this way, you can ensure that your digital marketing efforts are as effective as possible.