Does Artificial Intelligence have the skill to ‘replace’ a human writer?

AI can certainly assist digital content writers in various ways, but is it unlikely that AI will completely take over from a human writer anytime soon. Digital content writing involves creating high-quality, engaging, and informative content that is tailored to the target audience. It requires not just writing skills, but also creativity, critical thinking, and understanding of the nuances of language.

It is unlikely that AI will completely take over anything except for the more basic tasks of human copy writer anytime soon

Can AI really understand enough to write better content than a human?

When it comes to determining what is important to write, AI may be advanced but it doesn’t have the same ‘depth’ of understanding as a human.
This understanding is the key differentiator, because AI is currently a tool, and like most tools it’s only as good as the operator.
For example – imagine trying to optimise a 30 page legacy document with the aim of distilling it down to a single web page of the most important and appropriate details for your target market.
AI just wouldn’t know how to do that appropriately without being directed with a huge number of specific commands and information. AI doesn’t know what you want, and in all but the most basic of scenarios it takes a human operator with advanced skill and understanding of the AI algorithm to give the right instruction.

So, is AI useful for content creation of not?

The more focussed you want AI content on your ideals, the more AI fails – or at least the more it needs human knowledge, commands and guidance.
In the future content writers who understand and leverage AI will be able to write faster, with more varied ideas, with greater accuracy and even a wider vocabulary. However, AI operators will certainly need to have the writing skills to know what’s important, how this needs to be weighted, how to optimise for the context of a website or digital marketing campaign, and then how to precisely instruct AI to stay on their chosen path.

While AI can analyse data and identify patterns on it’s own, it does not fully understand the context and nuances of the content required, nor your wishes, in the way that a human does.

The flaws and even dangers of using AI without a skilled human editor/instructor.

AI can certainly generate text that is coherent and grammatically correct, but it lacks the creativity and human touch that is necessary for good writing.

AI-generated content may lack;

  • empathy
  • cultural awareness
  • understanding of the target audience
  • understanding of the true meaning of what it writes

all of which can lead to content that is tone-deaf, irrelevant, or even offensive.

AI is aware of what it knows and blissfully unaware of what it doesn’t.

That being said, AI can be helpful in assisting digital content writers with tasks such as research, generating topic ideas, and even basic writing tasks like summarizing and rephrasing. In fact, many content writers already use AI-powered tools to help them with these tasks. Our extensive research has shown us that the most successful content creation will come from a combination of human creativity and expertise, augmented by AI-powered tools and technologies.

What is the future of AI driven content?

The current status of AI text/copy/content generation and how useful it will be comes down to this;

AI technology is not advanced enough to completely understand the context and meaning of the content it generates, which means that it can’t truly write persuasive, engaging, and informative content that resonates with the target audience.

For now a combination of AI-powered tools and human expertise is likely to be the most effective approach to rewriting old content or producing new content. AI can help identify areas that may need to be updated or improved, but it will be up to human writers and editors to make the final decisions about what changes to make, based on their understanding of the content and the needs of the target audience.

Even for digital content optimisation AI faces several hurdles because skilled digital copywriters know how to write a delicate balance of copy that is appealing to both humans and search engine algorithms – and that really is a whole different problem for AI.

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