Introduction to digital content marketing:

If you’re a business owner, chances are you’ve heard about content marketing, but what is it exactly?

Content marketing is a type of digital marketing that involves creating and launching content in order to attract new customers and even keep existing ones. It can involve any written content you publish online from website copy, social media posts, and more. It’s an effective way to reach potential customers and increase sales or your brand’s exposure.

That’s why content marketing is so important for businesses today.

Is content optimization the same thing as content marketing?

Not quite – content optimization is the process of making sure your content is optimized for things like readability ( for both search engines and humans), that it contains the right keywords and is structured in the right way.

There are many factors that will help content appear higher up in search engine rankings and ultimately be seen by more people. We call this increasing visibility. Of course it’s certainly not just about stuffing keywords in to your content, or following some basic rules, or everyone would be at the top of the search rankings, and that’s impossible.

Content marketing is about many factors that all have to work in balance with your target audience, and with search engine ranking and indexing algorithms.

If you get all the factors right then this means more opportunities for potential customers to find your business online. Content optimization also helps ensure that your content is accessible and relevant – two key components for good SEO performance.

Why it’s important to write high quality professional content.

If you want to stand out from the competition, you need professional-quality content written by experienced writers who know how to create engaging copy that resonates with readers.

Professional writers understand how to craft compelling headlines, use target keywords effectively, incorporate visuals into their work, optimize meta descriptions, structure webpages correctly and much more – all in service of helping you get found on SERPs and convert leads into sales.

Why use a content writing, marketing or optimisation partner to help your business?

If you have an online business then you almost certainly have a need for great written content but you also probably don’t have the resources or experience to write content that works for humans and search engines simultaneously and without degrading the experience for one or the other.

Getting the balance right is an exceptional skill which requires experience and intimate knowledge of the process or your content won’t beat the million other pages trying to vie for attention at the same.

So, you have 2 real choices, hire a full-time in-house expert for this task, or consider partnering with a businesses that specialises in this area.

How can ICC Digital help your business grow with better written content?

We offer various levels of service to help your particular circumstances and resources. We vary our involvement to suite your business circumstances – that can be collating and then editing down large amounts of content you already have in brochures or other marketing documents, ghost-writing new content from scratch or working as a digital content specialist extension to your in-house team when ever you need our professional help and guidance.

Content marketing is an effective tool for businesses looking to grow their customer base and increase sales. Hiring professional writers and SEO specialists is about quality assurance and in our case the experience and ingenuity we bring to the partnership.

Ultimately we make sure your business stands out, that its more visible than your competitors online and that it performs better at engaging and converting visitors to customers.

If you think it’s time to start making some noise and move your content from “it’s out there somewhere” to “everyone is finding you and talking about you” then get in touch and we’ll let you know how ICC can really help your business thrive.